Campaign Details

To celebrate the global launch of the iconic ‘Ya Salam Ya Dubai’ song, a musical tribute to the ever captivating city of Dubai, music lovers are invited to show off their moves with the super-fun #YaSalamYaDubai dance challenge.

The exciting social media dance contest is guaranteed to have everyone on their feet and in the groove. Created to reflect the spirit of Dubai, DSF and to kick-start a positive and mood-enhancing movement that can be felt across the world, everyone is invited to try the new #yasalamyadubai dance challenge. All of the moves are easy to follow, quick to learn and, most importantly, fun to perform!

• Over 21 Influencers posted or participated in the challenge on various social media channels.

• On Instagram alone, we saw more than 1,000+ posts with the hashtag #YaSalamYaDubai

• On TikTok, the Arabic hashtag had more than 5.9M views

• Various nationalities came under this umbrella & became a part of the dance, drawing a big swoosh next to diversity.

• Content was being reposted and shared by multiple international and local entities for cross promotion.